PAYNTR x BAD BIRDIE
PRODIGY CAPSULE
BAD BIRDIE AD #2 ‘26
USA PACK ’26
THE PLAYERS ‘26
HEAT STROKE
HAZARDS
CAMO
PURITY x EXOTIKA MAG
ALICE x TOTEM MAGAZINE






PAYNTR x BAD BIRDIE
Art Direction / Photography / Video
2026

THE IDEA

For the launch of the brand’s first-ever golf shoe, created in collaboration with Payntr, we built the visual direction around the Paint Splatter 3 print.

The concept was designed to introduce the shoe with the same bold, playful attitude that defines the brand, using paint, texture, movement, and unexpected golf imagery to make the product feel disruptive within the category.

Rather than treating the shoe as a traditional performance product, the campaign positioned it as a new expression of the brand entering golf footwear for the first time.


CAMPAIGN


VIDEO
Hero film / selected video frames

PHOTOGRAPHY
Selected campaign stills


GRAPHICS
Selected final graphic applications, when relevant.

MY ROLE


A concise description of what you personally owned and executed.

For example:
Led the art direction from concept through execution, developing the visual language and directing talent, styling, lighting, and on-set creative decisions. Shot both the campaign photography and video.

COLLABORATORS


Creative Producer — [Name]
Graphic Design — [Name]
[Other Contributor] — [Role]